Taking Coca-Cola inside live college football broadcasts at 30+ campuses

The situation

College GameDay is one of the most-watched live shows in sports — and one of the hardest environments to activate in. A new campus every week, a live national broadcast with zero margin for error, and a brand in Coca-Cola whose standards don't bend because the show is on the road.

What I did

I executed Coca-Cola's activations across the GameDay tour — broadcast integrations, experiential activations, product sampling, and VIP hospitality at 30+ campuses. Each week meant a full production cycle — event site logistics, staffing, brand execution, broadcast coordination — compressed into days and executed live, on camera, with no second take.

---

The results

[FILL IN — even operational numbers land here: "X consecutive live broadcasts delivered without a miss," "N samples across a season," "hospitality for X guests per stop." A photo of the live set with Coke integration visible is worth a lot on this page.]