Bringing the partnership playbook to emerging tech

GTM
Head of Partnership Marketing & GTM: [ADD METRIC]
Partnerships launched: [ADD METRIC]
Campaign reach

The situation

After a decade in sports and brand partnerships, I took the discipline somewhere it was scarce: emerging tech. NEAR Protocol needed partnerships with AI, blockchain, and consumer brands to translate into market momentum — not just announcements.

What I did

As Head of Partnership Marketing and GTM, I built the strategy layer that sports had taught me to build: every partnership got a narrative, a campaign, and a go-to-market plan before it got a press release. I developed integrated activations and co-marketing programs across our key partnerships, worked alongside business development and legal to evaluate and negotiate the deals themselves, and ran the ongoing relationships — growth planning, quarterly business reviews, and the unglamorous work of making partnerships compound instead of fade after launch day.

The results

[FILL IN — launches shipped, audience/reach numbers, partner brands you can name. In web3, named consumer/AI brand partnerships are themselves the credibility signal — list them if you can.]