Building a partnership portfolio across the NBA, NHL, MLB, NCAA, and MLS

The situation

PointsBet was scaling in the most competitive moment in US sports betting — every operator was chasing the same properties, the same inventory, and the same fans. Partnerships weren't a marketing garnish; they were the growth engine, and each dollar had to work commercially.

What I did

I sourced and negotiated brand partnerships across professional and college sports, aligning every partner investment with a commercial objective before the ink dried. Then I executed them: integrated marketing programs spanning live broadcast, in-stadium, and digital channels, built with the properties, agencies, and internal teams. And because performance was the point, I measured it — tracking campaign and partnership impact across national programs and feeding it back into what we bought next.

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The results

[FILL IN — this page most needs commercial numbers: partnerships signed, media value delivered, acquisition or handle impact if shareable. If NDA'd, use relative framing: "delivered X% above contracted media value."]