Building brand partnerships as sports betting went legal

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Major leagues: [ADD METRIC]
Partnerships signed: [ADD METRIC]
Media value

The situation

Sports betting had just gone legal across the US, and PointsBet was scaling in the category's most competitive moment. Every operator was chasing the same sports and media properties — and the same fans. Partnerships were the growth engine, and every dollar had to work commercially.

What I did

I sourced and negotiated brand partnerships across professional sports, aligning every partner investment with a commercial objective. Then I executed them: integrated marketing programs spanning live broadcast, in-stadium, and digital channels, built with the properties, agencies, and internal teams.

The results

[FILL IN — this page most needs commercial numbers: partnerships signed, media value delivered, acquisition or handle impact if shareable. If NDA'd, use relative framing: "delivered X% above contracted media value."]