Running a $50M+ NFL partner portfolio across 20+ global partners

The situation

Hard Rock Stadium isn't just an NFL venue — it hosts the Miami Dolphins, marquee concerts, international soccer, the Miami Open, and major tentpole events. Twenty-plus global partners had invested in that platform, and every one of them expected their partnership to show up: in the broadcast, in the building, and in the rooms where their executives hosted clients.

What I did

I owned those partner relationships end to end. That meant designing and delivering integrated sponsorship campaigns across NFL broadcasts, in-stadium signage and experiences, and executive hospitality — and making sure each partnership laddered up to their commercial goals, not just their logo placement. I brought partner technology into the stadium itself, integrating their products into the fan experience so the partnership was something fans used, not just saw. Behind the scenes, I led cross-functional teams and our agency partners to bring campaigns to life, tracked KPIs season over season, and presented performance and recommendations directly to partner executives.

Notable partnership activations

Verizon

Launching 5G at Super Bowl LIV

When Verizon launched 5G, Hard Rock Stadium was a proving ground — culminating at Super Bowl LIV in Miami. I worked with Verizon to integrate their technology into the stadium experience, bringing the partnership to life across in-venue activation, a national commercial, and the marketing campaigns around it. A telecom launch executed inside a live NFL season, on the sport's biggest stage.

Litecoin

Crypto comes to the NFL

One of the first cryptocurrency partnerships in the NFL. I brought the Litecoin partnership to life and integrated crypto payments into the stadium — fans were able to purchase select items with cryptocurrency, years before the category became standard in sports sponsorship.

SunTrust → Truist

Community partnership through a merger

A partnership that ran deeper than signage — and survived a bank merger and rebrand. I built community marketing programs with SunTrust and carried them through the transition to Truist: financial literacy classes pairing players with partner executives, and community support for local businesses during COVID. The kind of program that makes a partnership renewable, because it means something to the partner beyond media value.

Across the portfolio

Executive & VIP hospitality

Every partner's most important audience was the one in the building. I ran executive and VIP hospitality across the portfolio — money-can't-buy experiences and private meet-and-greets, where a sponsorship becomes a relationship.

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The results

[FILL IN — the strongest options, in order of impact: 1. Renewal/upsell: "Renewed X of Y partners through the period" or "grew the portfolio from $X to $50M+" 2. A partner outcome: awareness lift, activation attendance, media value delivered]

[PULL QUOTE — one sentence from a partner executive outweighs any stat you write about yourself]