Running a $50M+ NFL sponsorship portfolio across 20+ global partners

The situation

Hard Rock Stadium isn't just an NFL venue — it hosts the Miami Dolphins, marquee concerts, international soccer, and major tentpole events. Twenty-plus global partners had invested more than $50M into that platform, and every one of them expected their investment to show up: in the broadcast, in the building, and in the rooms where their executives hosted clients.

What I did

I owned those partner relationships end to end. That meant designing and delivering integrated sponsorship campaigns across NFL broadcasts, in-stadium signage and experiences, and executive hospitality — and making sure each partner's program laddered up to their commercial goals, not just their logo placement. I brought partner technology into the stadium itself, integrating their products into the fan experience so the partnership was something fans used, not just saw. Behind the scenes, I led cross-functional teams and our agency partners to bring campaigns to life, tracked KPIs season over season, and presented performance and recommendations directly to partner executives.

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The results

[FILL IN — the strongest options, in order of impact: 1. Renewal/upsell: "Renewed X of Y partners through the period" or "grew the portfolio from $X to $50M+" 2. A partner outcome: awareness lift, activation attendance, media value delivered]

[PULL QUOTE — one sentence from a partner executive outweighs any stat you write about yourself]